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▲Apple vs the Lawformularsumo.co.uk
210 points by tempodox 4 hours ago | 155 comments
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dan-robertson 3 minutes ago [-]
I’m a bit conflicted: when I used to care more about this freedom stuff say 10 years ago, I would have been more in favour of these regulations. Today I care less about that and more about security and I mostly think that Apple’s preferred approach is better for security than what the EU proposes. That said, I am not super happy about the rate of scams or junk in the App Store.

I think even for Americans who like the anti-gatekeeper regulations, you might worry about the precedent for the powers European governments get over these tech companies as the other thing they want is removing as much encryption as reasonably possible, which you may not want. Those changes seem quite unavoidable though so maybe it’s not worth thinking about them together.

The more damning thing IMO is the whole ‘America innovates Europe regulates’ trend. I think it seems pretty important that the EU (and U.K.) work out how to escape the anti-innovation troughs they have found themselves in. Or perhaps by 2050 the EU will largely be a tourist destination where citizens watch ads for the American tech companies to make profits to be highly taxed by the EU to fund subsidies for the German auto industry to sell cars to Americans and Chinese.

simonask 3 hours ago [-]
As a European, I have to say I am generally impressed with the EU in these cases. I'm from a country that's rich and capable, but with a GDP a fraction of Apple's market cap. There is no chance that national laws and entities would be sufficient to protect my consumer rights from corporations this size.

The EU is fundamentally a centre-right, liberalist, pro-business coalition, but what that means is that it is pro-competition. What's really impressive is that it seems to mostly refrain from devolving into protectionist policies, giving no preferential treatment to European businesses against international (intercontinental?) competitors, despite strong populist tendencies in certain member states.

FinnLobsien 2 hours ago [-]
I would argue the opposite: It actually makes European businesses worth off by continuing to make its regulatory environment so complex only massive companies like big tech or Europe's legacy players have the resources to comply.

Add to that feel-good green initiatives like a packaging initiative that might lower packaging waste from European companies, but more likely will just make European goods more expensive and cause Europeans to buy from Temu instead.

Y-bar 2 hours ago [-]
The EU has basically said that it's better to have a handful medium-sized companies in competition for customers than one or two mega-corps owning and dictating the market. And to resolve that they employ two things, one is the DMA/DSA and similar laws which mostly takes effect when your company reaches a certain large market penetration, the other is standardisations such as the Radio Equipment Directive (think "USB-C law" and similar ones) that make it easier for consumers to avoid vendor lock-in.

> just make European goods more expensive and cause Europeans to buy from Temu instead

Temu is under active investigation for breaching these laws, anyone operating within EU is subject to those laws, not just European companies (e.g. https://digital-strategy.ec.europa.eu/en/news/commission-ope...)

FinnLobsien 1 hours ago [-]
> The EU has basically said that it's better to have a handful medium-sized companies in competition for customers than one or two mega-corps owning and dictating the market. And to resolve that they employ two things, one is the DMA/DSA and similar laws which mostly takes effect when your company reaches a certain large market penetration, the other is standardisations such as the Radio Equipment Directive (think "USB-C law" and similar ones) that make it easier for consumers to avoid vendor lock-in.

Then show me the handful of European, medium-sized companies competing for customers. The problem is that you pass DMA, DSA, GDPR, etc. which Google, Apple etc. can fight for years in court and if they have to pay a few billion, so be it.

Instead what's happening is that European alternatives (the kind that's actually good, not the kind that's European and half as good) don't exist and the incentives to build one shrink because any scaling company is instantly hamstrung.

Y-bar 58 minutes ago [-]
> Then show me the handful of European, medium-sized companies competing for customers.

Competing in category chemicals:

BASF, Akzo Nobel, Lanxess, Air Liquide, and a bunch others

Competing in category engineering:

Siemens, Bosch, ABB, Alstom, ThyssenKrupp, Airbus and a bunch others

Competing in category metals:

Aurubis, Umicore, Norsk Hydro, Gruppo Riva, ThyssenKrupp, and a bunch others

Competing in category pharma:

Novartis, AstraZeneca, Novo Nordisk, Bayer, and others

Competing in category electronics:

Nokia, Ericsson, Alcatel-Lucent, Electrolux, Schneider Electric, and lots of others

> any scaling company is instantly hamstrung

You are assuming scaling this way is a long-term positive for consumers, investors, employees, and/or markets. I can find no such evidence.

Tainnor 13 minutes ago [-]
These are all huge companies in my view.

In addition to them there are also countless small to medium sized companies that nobody's ever heard of, that don't experience hypergrowth but have slow and steady growth - especially in the B2B sector. I've worked at some such companies.

bbarnett 1 minutes ago [-]
All of this seems reasonable, and I see the value in keeping things competitive.

I do have one concern though.

Established markets are more entrenched, and hearing that smaller companies may have "slow and steady growth" here seems excellent.

Yet emerging markets move incredibly fast, and the goal is to discover those trenches and occupy them. Being held back in such a market can be troublesome.

So this is what I'd worry about.

pjmlp 60 minutes ago [-]
SAP, Spotify, Sitecore, Roche, Airbus, CERN (the ecosystem powers its research), CodePlay, SN Systems, BAYER, Roche,....
cm2012 1 hours ago [-]
Yes. As someone who has worked with 100+ funded start-ups, roughly 85 in USA and 15 in EU - the EU ones have such a harder, trudging climb due to regulations.
Disposal8433 27 minutes ago [-]
Good. I would hate for my country to become like the USA.
achenet 24 minutes ago [-]
I work at OVH, we're European, we're actually good.

I use our product, it's better than GCP for my use cases.

We've got Hetzner in Germany doing the same thing we are.

isodev 11 minutes ago [-]
> regulatory environment so complex only massive companies like big tech or Europe's legacy players have the resources to comply

This is a very inaccurate view. I’ve worked with multiple SMEs and no such “complexities” ever become operational challenges. Even as a indie developer, my compliance is a default provided I’m not trying to do something shady.

Looking into the EU regulations, in most cases what they want you to do (or not do) is common sense.

Loic 6 minutes ago [-]
Same experience, from startup to large multinational EU companies.

The biggest headaches/issues are normally local regulations (country specific or even more local). The EU directives are more frameworks with a lot of flexibility and well grounded on common sense + expertise. How the different countries implement them in their own laws (with their own historical laws) is a different story.

drexlspivey 6 minutes ago [-]
This indie dev begs to differ https://x.com/levelsio/status/1833126426142179653
davedx 1 hours ago [-]
> It actually makes European businesses worth off by continuing to make its regulatory environment so complex only massive companies like big tech or Europe's legacy players have the resources to comply.

The DMA (that this article is about) applies to gatekeepers (massive companies like big tech), not mom and pop startups

klabb3 23 minutes ago [-]
It doesn’t even apply to megacorps generally. The DMA applies to Core Platform Services – meaning app stores, browsers, etc – that are evaluated as gatekeepers individually.

The same company can have provide CPSs, with different status. For instance, Google is a designated gatekeeper of Android (OS) and Google Maps (Intermediation), but not Gmail. So the DMA won’t dictate anything related to Gmail, even if Google is a gatekeeper in other areas.

aerzen 2 hours ago [-]
DMA is applicable only to "gatekeepers" who markets with X amount of users. This is designed not to burden smaller businesses, but to limit monopoly of the large few corporations.
zarzavat 2 hours ago [-]
That is the western European way though. It's supposed to be a nice place to live, not a nice place to do business. If that leads to Chaebolification of the economy then so be it. There are other parts of the world that specialise in deregulation at the expense of living standards.
FinnLobsien 1 hours ago [-]
True! And I generally empathize with this. The core point of the EU and its member states' governments should be to enable high quality of life.

But that model you describe is cracking: Cost of living is going through the roof in Europe, taxes/social contributions going up every year, etc.

The problem is that Europe is like an old, rich person who now lives off of the principal of their wealth. For a person that's fine because they'll eventually die. For a government, you should strive for an environment that lets you keep growing wealth.

Tainnor 7 minutes ago [-]
> But that model you describe is cracking: Cost of living is going through the roof in Europe, taxes/social contributions going up every year, etc.

Cost of living is increasing in the US too (in large part due to geopolitical reasons), and social contributions are rising because of demographic factors. I'm not sure how market liberalism is magically going to fix that latter issue.

rickdeckard 36 minutes ago [-]
I'd argue that actions like the DMA regulation are actively working against "Chaebolification" though.

It's not national law that can be bent locally, it's EU law that applies to all companies of certain size.

I think the EU learned the hard way that they can't rely on its members to prioritize common interests

(see Ireland vs. Apple tax avoidance, Germany vs. Car evolution, Austria vs. Reduction of Russian influence, Hungary vs. everything)

surgical_fire 43 minutes ago [-]
Massive companies typically smother small players anyway, especially in unregulated environments.

> Add to that feel-good green initiatives like a packaging initiative that might lower packaging waste from European companies, but more likely will just make European goods more expensive and cause Europeans to buy from Temu instead.

Does this actually happen or are you just making shit up?

Is Temu exempt of any packaging requirements?

dotandgtfo 2 hours ago [-]
> I would argue the opposite: It actually makes European businesses worth off by continuing to make its regulatory environment so complex only massive companies like big tech or Europe's legacy players have the resources to comply.

Are you arguing that 27 different sets of laws was a better approach? That these countries would just gladly lie down and never regulate the societal-level harms, systemic lawbreaking, and massive infringement of privacy across the board? I don't think so.

For a moment the political system in the US seemed to get to the same conclusions as the EU under Bidens FTC and anti-trust cases. But the conclusions of that remain to be seen.

FinnLobsien 1 hours ago [-]
The problem is that those 27 sets of laws basically still exist. Regulation is certainly not the only reason. Fragmentation is another massive problem.

There's the EU-Inc initiative that the EU has basically made pointless (by wanting to introduce 27 new standards, not one, just making things more complex).

Note that I'm not arguing for zero regulation.

rickdeckard 30 minutes ago [-]
This keeps coming up over and over on HN.

There are no 27 sets of laws to do business in Europe. It's not perfect, but it's a SINGLE MARKET, if you comply to the EU regulation you are allowed to sell everywhere.

It does however not absolve you from additional local market demands to be competitive, i.e. local language support, service infrastructure, etc.

For example: Miele is one of the largest washing machine manufacturers in Europe. They have their front panel translated to local languages for most of its markets. You can sell a washing machine with a English front panel, but you won't be able to compete in e.g. the German/Italian/French market

pas 2 hours ago [-]
... where is it easy to do business anyway? sure, there are degrees, levels, grades of this, the size of the barriers to entry matters, there are metrics about how easy it is to start a business for example, but that's just one aspect, and I'd argue mostly an unimportant one (if it takes 2 hours or 2 days or 1 weeks it's fine, what matters is how much does it cost to do it and how much does it cost to maintain the legal entity, and to do the filings, etc.)
planb 2 hours ago [-]
As a former European, I agree with your first statement. I love that the EU is taking this seriously, and I like how they introduced the "gatekeeper" term to apply regulations only to the "big ones" and not small businesses (even though I don't agree with many of the individual laws in the DMA).

That said, you can't argue that this isn't protectionist - we simply don't have any gatekeepers here, so if we're fair the DMA is only hitting international competitors (except Spotify maybe?)

Y-bar 2 hours ago [-]
European companies I could find which the European Commission has taken action against with the Digital Services Act:

Zalando has three enforcement actions against them since June 2023

Booking.com has one

Technius (mainly streaming) has two

WebGroup CZ (Adult entertainment) has five

planb 1 hours ago [-]
Wow, I did not know that, thanks for making me aware of this. I guess the tech press only covers the big cases? I didn't even know there were so many cases already.
jeroenhd 2 hours ago [-]
> we simply don't have any gatekeepers here

Booking would love that to be the case. And last I heard, Zalando is currently fighting the EU over having to comply with the DMA.

nntwozz 22 minutes ago [-]
I dream of an alternate reality where Steve Jobs makes snide remarks about politics, sets things right with the App Store (worldwide), Siri, Ai and the lackluster UI and quality control of software lately. Steve would get on top of things and speak his mind and we were all better off for it.

There's a severe lack of character in Tim Cook, I think the best thing to come out under his reign is the M-series hardware and return to sane computer design. He's timid, and his penny pinching fuckery is costing Apple a lot of goodwill that's a lot more precious and harder to gain back.

Maybe it's a shareholder problem, whatever—the early 2000's spirit of Apple was splendid.

inatreecrown2 18 minutes ago [-]
your dream sound cool, would love to see it play out in some form!
neuroelectron 2 hours ago [-]
I basically stopped buying "apps" almost a decade ago when Apple unceremoniously removed an app i paid for with no refund because the in app browser defaulted to a certain website. Btw I have always hated their "app" branding. But the benefit of it, at least for me, is it's a strong reminder that it's a childish analog to an application.

The only exception to this is I bought the game, Vampire Survivors, no wait. It was free. (because of clones in the app store) Anyway.

The funny thing is I do actually have like 100 (free) apps installed. I just never use any of them except for Brave. I basically immediately forget about them the second I install them because just using them is so awkward. They know they have a usability problem but they can't really square it with their massive app ecosystem except in the most slowest, methodical way possible. In the meantime, more UI annoyances are popping up twice as fast.

iPhone used to compete well a decade ago in usability for things like copying text from a webpage into an email. Despite the phone being much larger, I find it much more difficult to do today, perhaps because selecting text is just so unpredictable with the way web standards have become a pile of cruft. Despite whose fault it is, ultimately it's much worse now. I would only bother trying that on a desktop today unless absolutely necessary.

Sometimes text just becomes impossible to edit in certain circumstances. There's like three different things that can happen on a tap and hold and none of them are consistent. It feels absolutely random which one it does. I used to be able to select text from images, now I have to go through two to three cycles of "hold tap menu" -> "select text from image" until it works. It actually still works fine on my old iPad. How is the regression this bad?

mathstuf 1 hours ago [-]
I also find editing on an iPhone to be an exercise in futility. Is it no longer possible to place a cursor in the middle of a word? I end up having to go to a word boundary and erase from there and retype everything.

The keyboard touch areas also seem offset from Android and I end up one row off too much of the time.

neuroelectron 1 hours ago [-]
Yes, the UI is so overloaded you can never tell what it's going to do. It might do two or three totally different things. Obviously you want to have the magnifying glass with a cursor. But then the cursor might just decide to jump to the end of the word. Sometimes it's impossible to get the cursor in front of the first letter if the UI is cramped. Maybe it will copy the text into a floating clipboard if your finger drifts a few pixels south. Maybe it will bring up a context menu? If you're using Safari, maybe it won't even let you select any text at all. Then you can take a screenshot and select text from an image to work around that.
sorrythanks 24 minutes ago [-]
if you hold down the space bar you can use that to slide the cursor around :)
EMIRELADERO 3 hours ago [-]
The greatest gem is found in the footnote, IMO

> "They managed to convince the courts that iPadOS is a separate operating system to iOS (it's not), which delayed iPadOS being designated as a gatekeeper for almost a year. They are currently challenging all of the rest: the iOS, Safari, and App Store designations, and successfully managed to avoid iMessage being designated at all. They have taken the DMA law to court for an apparently ambiguous comma in article 5(4) - the payment one, and for somehow infringing on human rights law in article 6(7) - the interoperability one."

Looking at the actual filing[1], Apple says:

> "First plea in law, alleging that Article 6(7) of Regulation (EU) 2022/1925 is inconsistent with the requirements of the European Charter of Fundamental Rights and the principle of proportionality, and that Article 2(b) of the European Commission Decision of 5 September 2023 is unlawful insofar as it imposes the obligations under Article 6(7) of Regulation (EU) 2022/1925 on Apple in relation to iOS."

For context, here are the full contents of Article 6(7):

"The gatekeeper shall allow business users and alternative providers of services provided together with, or in support of, core platform services, free of charge, effective interoperability with, and access for the purposes of interoperability to, the same operating system, hardware or software features, regardless of whether those features are part of the operating system, as are available to, or used by, that gatekeeper when providing such services."

[1] https://curia.europa.eu/juris/document/document.jsf;jsession...

Cthulhu_ 3 hours ago [-]
Big companies like that have a vested interest in paying their legal team A Lot Of Money to find stupid details like this and to argue the toss over them because a ruling can cost them billions. If arguing over a comma means they don't have to, or that it pushes the point where they have to pay forwards, it's worth the expense to them.
amelius 2 hours ago [-]
It also costs them my trust, though.
fsflover 45 minutes ago [-]
If earlier actions of Apple didn't affect anything [0,1], then I doubt this one will. What's the alternative? Android [2]?

[0] https://news.ycombinator.com/item?id=34299433

[1] https://news.ycombinator.com/item?id=25607386

[2] https://news.ycombinator.com/item?id=26639261

Zopieux 2 hours ago [-]
This happens in the confines of legal (EU, California, ...) institutions and courts with the occasional boring news reporting the average consumer doesn't read, like this article.

It's clearly a win for Apple.

alt227 2 hours ago [-]
More people are getting annoyed with Apple over these issues, and they are bleeding into the mainstream media more frequently. I have a few die hard Apple friends (Non-professionals) that have recently got so frustrated with being pushed into corners that they have given up the fruity ecosystem altogether.

In no way am I suggesting that Apple are on the way out, but they have definitely started to turn the same corner that IBM and Microsoft have in the past. They are becoming seen as 'big business' instead of 'challenging underdog'.

pjmlp 57 minutes ago [-]
Apple has always been like this, they were only humble during the few years they almost went bankrupt and needed all the help they could get.
alt227 51 minutes ago [-]
Not in the view of the general public. The 'colourful era' of Mac G3s, and fancy iPod ads went a long way into making the average consumer see them as trendy, cool, and disrupting the normal boring tech industry we were used to. That reputation got them really far by riding the wave into the launch of the iPhone.

Since then their reputation has been slowly eroding with the average consumer with the combined stagnation of product design, and the string of high profile anti consumer and anti competitive moves highlighted in the media. We have seen this before in big tech, and I look forward to the next cool disruptor taking their place.

chongli 1 hours ago [-]
“Challenging underdog” isn’t a term I’d have applied to Apple since the early days of the iPhone. They’ve been very big and very “big business” for a long time now, and I’ve called myself an Apple fan since the 1990s. They are a very different company today (mostly due to means; they’ve always had the ambition).
alt227 58 minutes ago [-]
Exactly my point, in the days of the first colourful iMac G3, ads with Jeff Goldblum in it, and the massively popular iPod, Apple was known as the challenging underdog. Even when they first launched the iPhone they were thought of as challenging the existing mobile device space dominated by Windows Mobile and CE, and PalmOS. They were exciting, moving fast, and disrupting markets.

That early built up reputation has got them far, and I would say has continued on for about another decade or so after the iPhone launch. Since that, their coninued lawsuits and anti competitive practices have been more and more prevalent in mainstream media, and that previous reputation is now begining to tarnish amonst normal consumers. When the standard user sees them as big business and not the challenging underdog anymore, it paves the way for a new cooler small tech company to come and steal their bacon.

I believe that tipping point has come.

mschuster91 30 minutes ago [-]
As long as MS keeps making Windows worse and worse each release (and no one willing to develop decent ARM SoCs) and Android smartphone manufacturers keep releasing utter dogshit, Apple will have customers. They already market themselves as the privacy-friendly, "just works" alternative - and that's legitimately hard to fight.

Apple isn't in the position it is just because they make factually good hardware or because of their business practices - they are where they are because the competition constantly shoots itself with a sawn off shotgun.

jb1991 3 hours ago [-]
I am certainly not surprised that Apple is employing a lot of legal tricky to work around judgments. But what does surprise me is that there’s a very common attitude in forums that somehow Apple is the only company doing this, or they’re doing it worse than any other company.
vladms 3 hours ago [-]
For me personally they seem to be more expensive than competitors and have a more aggressive stance on openness (ex: compare PWA support on Android vs iOS, not to mention the multiple other things like no multiple stores, the browser engine discussion, etc). So, I am not amazed that people think "on top of all the other things that you annoy us with you also try to avoid the law?!".
jeroenhd 3 hours ago [-]
While I hate Apple's anti-consumer practices as much as anyone, the PWA platform is a system set up by Google first and foremost. Take-up has been limited outside of Google Chrome. I wouldn't say Apple's PWA approach is necessarily an example of Apple's fuckery.

This wouldn't be much of an issue, of course, if Chrome would just run on iOS like it does on any other OS, so Google can implement PWAs themselves.

agust 1 hours ago [-]
Mobile web apps that can be installed on device were invented by Apple.

This was the way developers were supposed to develop apps for the iPhone when it was released, before Apple introduced the App Store.

Someone 57 minutes ago [-]
I don’t think that’s true. Apple said web sites were the way to add functionality to the first iPhone, but “can be installed on device”?

Jobs framed it that way, but IIRC, all you could do is create bookmarks. Creating an icon on the Home Screen? Impossible. Reliably storing data on-device? Impossible. Backing up your on-device data? Impossible. Accessing your on-device contacts, photos? Impossible.

Also, Jobs made a vision statement about web apps in June 2007, but Apple announced a SDK only four months later (in October 2007) and shipped it in March 2008.

⇒ I’m fairly sure he knew about that SDK when he made that statement.

agust 17 minutes ago [-]
The ability to install web apps that open as standalone apps, and not in Safari, was introduced by Apple with iOS 2.1 in 2008. Well before this ability was added to Android.

Apple invented installable mobile web apps.

Link about the needed metatag: https://www.mobilejoomla.com/forum/4-feature-requests/330-ip...

Steve Jobs introducing web apps as the way to develop apps for the iPhone in 2007: https://williamkennedy.ninja/apple/2024/01/30/steve-jobs-int...

pjmlp 55 minutes ago [-]
Another Apple myth, Symbian had a Web runtime before anyone at Apple came up with the idea.

Also that was precisely the idea behind Windows 9x Active Desktop apps.

lmm 3 hours ago [-]
> This wouldn't be much of an issue, of course, if Chrome would just run on iOS like it does on any other OS, so Google can implement PWAs themselves.

You do understand that the reason it doesn't is because Apple won't let it, not that Google don't want to?

shuckles 2 hours ago [-]
This is a fantasy. No customer wants PWAs. They exist to make developers' lives easier, not consumers' lives.
alt227 46 minutes ago [-]
PWAs are the primary way for small busineses to have internal private apps for running staff services on local devices. Apples App Store has way too many hoops to jump through and has far too high a wait time to publish for businesses to move fast and update internal apps with bugfixes and new services etc.

Android accomplishes this by allowing devices to connect to private app stores and repos, which enable companies to issue their own apps on their own terms. As Apple plays hard ball on this front, the only way is to use a PWA.

rickdeckard 1 hours ago [-]
The consumer doesn't care which method is used to serve an application. PWAs could easily be presented to the end user like a native App.

The problem is rather that PWAs would prove a viable path for universal cross-platform applications, taking away the gatekeeper role the OS-vendors have.

Paradoxically PWA-support is also part of the "we're no gatekeeper" narrative, so it's in the OS-vendor interest to keep it maintained as a hampered alternative to native apps.

threatofrain 2 hours ago [-]
Developer efficiencies can be translated to customer wins.
bzzzt 2 hours ago [-]
Then allowing Apple the efficiency of not implementing yet another way to build a GUI also is a customer win.
nicoburns 2 hours ago [-]
Apple already implement everything needed. They just decided that they can clear client-side storage for PWAs whenever they like (deleting user data), making them useless for anything that needs to store data and isn't synced to the cloud.
shuckles 2 hours ago [-]
Certainly in theory, almost never in practice. The enterprise slop shop that chooses web technologies because the consultants are cheaper is not trying to make anything lasting or delightful.
rickdeckard 2 hours ago [-]
> But what does surprise me is that there’s a very common attitude in forums that somehow Apple is the only company doing this, or they’re doing it worse than any other company.

Apart from being irrelevant and whataboutism, this is the narrative Apple is playing, particularly towards its userbase.

The EU regulation doesn't focus on Apple in any way, the purpose of the DMA is to have objective criteria to identify a scaled market of digital goods with an uneven playing field for all players.

The EU DMA has identified that Apple created a closed market of significant size, made themselves the gatekeeper and invited companies to compete there. But Apple participates in the market also as a player, and skews the playing field in their favor.

So it's an unjust market where forces are unable to flow freely, and the EU is attempting to rectify that.

The reasons why Apple is in such public focus on this are #1 because they operate an unusual amount of closed markets and #2 because they WANT this: it is part of Apple's strategy to rally publicly against the regulation and shape a different perception of it.

ashdksnndck 2 hours ago [-]
I wouldn’t argue that Apple is worse than any other company. They’re just the tip of the spear in the fight against EU competition regulation. Other companies would fight just as hard if they had as much to lose by following the rules.
LoganDark 3 hours ago [-]
> But what does surprise me is that there’s a very common attitude in forums that somehow Apple is the only company doing this, or they’re doing it worse than any other company.

Apple creates vertically integrated devices. For many people, Apple dictates their entire digital life - far more so than any megacorporation on the mere level of, say Google, could ever hope to, considering Apple owns the hardware, software, and everything in between. So they are in a position shared by no other company - they are entirely unique in this. You cannot buy a device with entirely Google-designed hardware and software - Pixels with Android come close, Chromebooks come close, but nothing reaches Apple, even without custom silicon. I would say the closest company that exists in terms of vertical integration is Oxide Computer, but those aren't consumer devices.

So it's not that Apple is the only company doing this. It's also not that they're "doing it worse than any other company". It's that when they do this it affects people on a level not shared by any other company. It has a much larger impact than anybody else ever could.

For the record, I don't mind Apple's vertical integration, in fact that's one of their main selling points for me. It just gives them the greatest possible leverage to implement these sorts of practices.

culturestate 2 hours ago [-]
> You cannot buy a device with entirely Google-designed hardware and software - Pixels with Android come close

I don’t really understand this distinction. How is eg a Pixel 9 Pro running Android with GMS on a Tensor any less entirely Google-designed than an iPhone 16 is entirely Apple-designed?

KoolKat23 2 hours ago [-]
You can still install Huawei market place or Fdroid marketplace and sideload all the apps you want. And it's easy to do.
LoganDark 2 hours ago [-]
> How is eg a Pixel 9 Pro running Android with GMS on a Tensor any less entirely Google-designed than an iPhone 16 is entirely Apple-designed?

Android is developed by the Open Handset Alliance[0], which is not just Google:

    Its member firms included HTC, Sony, Dell, Intel, Motorola, Qualcomm, Texas Instruments, Samsung Electronics, LG Electronics(formerly), T-Mobile, Nvidia, and Wind River Systems.
Android is more of a collaboration than Apple's entirely in-house. (Technically Apple's current generation of operating systems traces back to NeXTSTEP, which itself traced from some other things, but it's still had much cleaner provenance and been much more tightly controlled than Google's continuous conglomeration.)

I will say though I'd never heard of the Tensor until now, that's very interesting. I guess I am out of date on Pixels.

Apple owns manufacturing and patents for most of the tech they use in their phones (e.g. batteries, biometric sensors, and so on). Google Pixels use third-party suppliers (e.g. their fingerprint sensors are usually from FPC, Goodix or Qualcomm), they follow the same sets of protocols as other Android devices, and they use many of the same drivers provided by the third-party component vendors. For this reason I also wouldn't say the Microsoft Surface is vertically integrated. At best it's designed to work well with the software that's on it, and the software has had some features added for the device. Maybe that's some measure of vertical integration, but not quite to the level of Apple.

Apple certainly doesn't own everything; for example the actual display panel in an iPhone usually is manufactured by Samsung or LG Display. In my opinion though they still own enough to be far more integrated than Pixels are.

[0]: https://en.wikipedia.org/wiki/Open_Handset_Alliance

Y_Y 50 minutes ago [-]
Glad to see Apple standing up for human rights in Europe.

Maybe they are just different-thinking, artistic, humanist underdogs after all.

isodev 2 hours ago [-]
As a developer for apple platforms, it's extremely difficult to keep a positive mindset to all this. Year after year, Apple finds ways to continue unbounded fuckery. Making apps for iPhones is not that profitable anymore either, at this point is more about addressing a painful necessity - Apple is the phone company and you have to make it work if you want access to that "unmovable" infrastructure.
amelius 2 hours ago [-]
I'm seriously at a loss about why people would support this increasingly developer-hostile ecosystem and essentially work towards their own demise and perhaps even the rest of their profession. I'd suggest switching to a different source of income while you still can, even if only out of self-respect.
grishka 51 minutes ago [-]
Because as a developer, you often don't get that choice, for example, if your product is an online service. Either you have an iOS app and play by Apple's stupid rules, or you don't, and your iPhone users go to a competitor that does have an iOS app, or at the very least complain quite loudly.
bzzzt 2 hours ago [-]
Because most people are not developers? Between ad-infested Google, enshittified Microsoft and still not ready for the desktop Linux the Apple ecosystem might be the most accessible and easy to use platform for most non-technical users. As a developer it's an annoyance but I have to admire the elegance in the way Apple uses their core software and hardware technologies over their entire stack. As a user I don't care about what developers feel about it. Apple's market share is big enough to draw lots of them.
pmontra 2 hours ago [-]
All iOS and Android developers I know don't write app that they sell themselves. They work for customers that more often than not give away their apps for free because they make money from the service the app gives access to. And they don't sell the service on the app store.

Think about banks, insurance companies, TV broadcasters, train timetables and services, cars management, etc.

grishka 4 hours ago [-]
> "...unfortunately, it's impossible to do all the complex engineering to comply with the Commission's current interpretation of the DMA..."

There's nothing complex and impossible about removing some "if" statements responsible for code signature enforcement.

nolok 3 hours ago [-]
I agree that Apple's answer is of very little value and realism but I disagree on two count;

One of surface, it's a lot LOT more work than that, the very obvious is "it's probably not if, but assumptions made everywhere, so it's not remove a condition but add a lot of check and rethink the whole process to ensure it's still consistent and safe";

Two, that's not what the issue is. It doesn't matter if it takes a lot of work or not. Nobody would accept something like "unfortunately, it's impossible to do all the complex engineering to comply with the YourCarCannotHaveA50PercentChanceOfExplodingWhenStarted regulation", which is an exagerated exemple on purpose; whether it's hard or not has nothing to do with anything being discussed, it's only a PR cop out.

jeroenhd 3 hours ago [-]
That sounds way too hard to accomplish. Remember, Apple is a company with limited means, only bringing in the GDP of a small country. There's no way they can afford to pay programmers to check all of those if-statements! Those kinds of complex operations are only possible if a third party app manages to interact with iMessage's servers, or if someone figures out a way to replace a screen on their phone without Apple's express permission.
tomashubelbauer 3 hours ago [-]
If they stand behind that statement, surely they are ready to stop doing business in the EU then? I don't see how they could continue given they are unable to follow the law here? And if it by some miracle turns out to be possible in a month or two, what consequences will Apple face for lying about this?
mattlondon 2 hours ago [-]
I suspect it goes a lot deeper than just a single if-statement somewhere, and hundreds of thousands of lines of code and various interfaces and all the rest are built on the core assumption of the signatures being there and the packages etc being signed.

These sort of things can be tricky to refactor and more complex than they first seem. For example I recently spent the past 12 weeks or so just moving some fields around on a CRUD app (not adding or removing - just changing their order!) because there were assumptions built on assumptions built on assumptions about what order things are in and what comes first and what has already been done or not and so on. What ostensibly seemed trivial, actually required almost a complete rewrite of whole parts of the CRUD app to overcome the assumptions and implied behavior of what happens when and how.

camillomiller 2 hours ago [-]
I am generally positive towards Apple, but this is the most outrageous point to maintain. You made the iPhone, the Apple Watch, and the VisionPro. You create chipsets that smoke any other competitor. But sure, you can't fix some software processes because the engineering of that is too hard!
grishka 2 hours ago [-]
It turns out it's very easy to not know things when your salary depends on you not knowing them.
ankit219 3 hours ago [-]
When a rule is vaguely defined, deliberately so that a regulator can take different interpretations depending on whether they are having any effect and who is doing it, even trivial things become complex. Eg: Meta is asked to withdraw monthly subscription for no ads offer when EU GDPR courts approved it, all EU publishers offer the same service, but the DMA interpretation of regulators for Meta keep saying No.

On the surface, it's easy to do. But that is also based on the assumptions where they had to maintain some first party apis vs now having to create and maintain them so that third parties could use it. If they are committed to security which apparently DSA mandates, they have to devote many resources on it to ensure there are no threat vectors. Plus, there is no set guidelines on how much the APIs need to offer, it will be another session where competition asks for more and they will be asked to do that too.

LelouBil 3 hours ago [-]
I didn't follow the case with Meta, but isn't it different ? Because you talk about both the GDPR and DMA, which are different regulations.

I agree that a lot of websites (mostly news websites) have the "ad tracking or subscription" model, and I'm not sure if there has been a clear ruling in it yet, but maybe the DMA makes this stricter for Meta since it is a Gatekeeper

ankit219 3 hours ago [-]
Meta offered Pay-or-consent model (nov 23) at 10 euros or so to placate the then GDPR regulators, as the court found contractual necessity as an invalid argument. CJEU stance seems like its valid for meta and they had a long opinion on that.

But DMA regulators dont agree calling it a false choice and asking meta to monetize by non personalized ads. The thing as you mentioned is how other publishers have the same model, which was never objected by any authority under GDPR either (so they clearly seem to think the model is valid). Its obviously a sticky situation where rules are different for different companies in the same jurisdiction when they are offering the same thing.

A counter could be whether if Meta isn't allowed, would no one else be allowed, but you already know the answer to that question.

saubeidl 3 hours ago [-]
That is exactly why the EU offers consultation workshops like the one mentioned in the article - so that companies can discuss this sort of thing and figure out a way that is workable for both them and the legislator.

It's unfortunate that Apple thinks of these as opportunities to lecture them on their own laws instead and unsurprising that approach doesn't work.

ankit219 3 hours ago [-]
Consultation workshops should not be needed. The rule should be clear enough that there is a clear interpretation for everyone. If you need these kind of consultations, you already signal it will be a moving target. Why not just publish clearly what they want Apple to do. In any case, if this was about reaching what works for both regulator and Apple, don't you think these would have happened before DMA went into effect. The timelines are that DMA went into effect in 2023, the first changes in March 2024, and then first set of workshops last year, and second set this year. Is this a novel way to first do the changes and only then discuss them?

I understand a situation where what they want is literally impossible via tech, but then if EU is already talking to others in the space, they would have the same understanding. Otherwise, why keep the regulations vague?

Based on various accounts it does not seem these workshops are looking at arriving at a consensus either. Morever, it seems Apple did consult with EU regulators while rolling out their changes.

saubeidl 20 minutes ago [-]
That is how EU law works - the intent matters, not any written down version. Not only is that the only workable way when 24 different language versions of any law are valid at the same time, it also prevents rules-lawyering on technicalities that is oh-too-common in law systems like the one in the US.

Apple knows the intent of the law and thus they know what to do. They just don't want to and so try to but-actually their way around it with bad-faith interpretations like they would in other systems. What they don't get is that that's just not how things work here.

> When interpreting EU law, the CJEU pays particular attention to the aim and purpose of EU law (teleological interpretation), rather than focusing exclusively on the wording of the provisions (linguistic interpretation).

> This is explained by numerous factors, in particular the open-ended and policy-oriented rules of the EU Treaties, as well as by EU legal multilingualism.

> Under the latter principle, all EU law is equally authentic in all language versions. Hence, the Court cannot rely on the wording of a single version, as a national court can, in order to give an interpretation of the legal provision under consideration. Therefore, in order to decode the meaning of a legal rule, the Court analyses it especially in the light of its purpose (teleological interpretation) as well as its context (systemic interpretation).

https://www.europarl.europa.eu/RegData/etudes/BRIE/2017/5993...

interpol_p 3 hours ago [-]
It’s extremely complex. I’m not debating whether they should comply - they should. But it’s gonna cost them years of engineering effort, and maintenance far into the future. See, for example, BrowserEngineKit

https://developer.apple.com/documentation/browserenginekit

They needed to engineer, maintain, document and support a whole class of APIs so that third parties can create their own competitive browser engines (that offer JIT, etc) while still maintaining iOS sandbox security. There are going to be hundreds of frameworks, thousands of APIs, that will need to come to ensure compliance with the DMA

idle_zealot 3 hours ago [-]
Or, they could just let their pocket computers run the software users download and install, like every single other computer ever made and sold, rather than special-case engineer padded cells for every use-case, application class, or bit of interoperability.
bzzzt 2 hours ago [-]
You mean those users that don't even know what an application is? And you mean that software that only has the users best interests in mind and is not spying on them, trying to scam or confuse them into buying unnecessary stuff?

I think Apple has done a great job of protecting non-technical people from a lot of the possible harms of malware. There's a lot of incentive for them to make sure security is handled right. I'm convinced going back to the 90s and giving every software developer full access to users phones would create a lot more problems than it would solve.

grishka 59 minutes ago [-]
Maybe let's not optimize everything around people being tech-illiterate? We live in a society. You are expected to have some baseline knowledge to live in one. So let's instead educate people about that stuff instead of encouraging ignorance and punishing power users.
bzzzt 45 minutes ago [-]
Would be nice if everything instantly became better with a bit of explanation, but I'm just a bit to cynical to trust that. Most people using tech need guard rails.
grishka 25 minutes ago [-]
Yes, gard rails are good. I'm not denying that. They are an important part of user education.

But only when they can be overridden. MacOS around 10 years ago is a good example. It came out of the box in a foolproof state — only apps from the app store or registered developers would run, and SIP is enabled. But if you know what you're doing, you could disable both those things without any loss of functionality.

itopaloglu83 1 hours ago [-]
An iPhone isn’t a pocket computer. It needs to be really secure because someone gaining full access to it through a badly written browser would cost you your life savings if not your life for some.
grishka 1 hours ago [-]
How and why is that somehow fundamentally different from someone gaining complete access to your computer, which allows you to run anything freely? Both are your personal devices that store your sensitive personal information.
itopaloglu83 27 minutes ago [-]
That’s a very good and valid question but did they sell the device with the premise that anyone can run any app they want or only the apps Apple approved can run?

We believe in the same thing, our devices should be free like speech. But the whole thing turned into a show because some rich software companies don’t want to pay Apple 30% while they have no problem with other platforms like gaming consoles.

grishka 13 minutes ago [-]
Apple does market the iPhone as a general-purpose communication and computing device. Not an appliance like a game console. Most iPhone users don't know what making an app is like, how asinine the app store review process is, and what kinds of bonkers rules developers have to follow.

Apple initially did that to protect the ecosystem from malware and make sure all apps meet their quality standards. Also to make distribution easy for indie developers. All commendable goals. But as the iOS market share grew, this turned into a very convenient revenue source that they can't let go now.

EMIRELADERO 3 hours ago [-]
Somehow, Android manages to do it. Not only for browsers; all apps have JIT access without any entitlement/review needed.

It doesn't seem like the average Android user is worse-off because of that, security-wise.

grishka 3 hours ago [-]
And Android apps can be installed from apk files without any Google involvement whatsoever. All apks are self-signed anyway and signing identity only comes into play for updates, not initial installation. As in, when you first install an app, it doesn't matter who signed it, but installing an update over an existing app requires the new apk to be signed with the same certificate as the initial one. This is to protect the potentially sensitive data in app's private storage (under /data/data).

But iOS requires that everything be signed by Apple in one form or another. Even debug builds of your own apps you run on your own device from Xcode. IMO, it is absolutely unacceptable to market your devices as general-purpose ones, make the SDK public, but still be an intermediary in app distribution for no good reason whatsoever. I'm surprised the EU is so seemingly patient with Apple's clearly contemptuous conduct.

shuckles 2 hours ago [-]
The average Android user is far worse off security-wise than the average iOS user, and it isn't even close.
sensanaty 2 hours ago [-]
How so? As of late, Android FCZC exploits pay out more than iOS ones do at the moment[1]. And anecdotally from what I hear from friends involved in security, Android is very well hardened at this point and is equal to iOS despite having a much wider surface area for attacks.

[1] https://opzero.ru/en/prices/

moontear 1 hours ago [-]
I get the spirit of the DMA. I get the whole designation of gatekeepers and do agree Apple is a closed ecosystem. What I don't understand are the implementation details and I always hear "it is complex".

Let's stick with earbuds or watches, where the argument (e.g. Garmin) is that they can't create functionally equal devices to AirPod / Apple Watch, because not all APIs are open. I understand this point, since yes, Apple has a lot of internal implementation that only Apple can use for their devices. What I don't understand is the EU's standpoint of "just opening it up(!)". Let's say Apple would allow everyone to use all APIs to communicate with their AirPods/Apple Watches. Assume everything is open now - wouldn't that create chaos?

Another vendor could implement everything Apple does and release similar AirPods or Watch with whatever hardware quality - but what happens when Apple changes their internal implementation? Changes the implementation every week, because they optimize for THEIR devices. There is no official ISO standard, Bluetooth standard or whatever standard they are adhering to, they would just open up their implementation. I assume the EU would then say "this is against the spirit of the DMA, do not change your implementation so often", but this would seem like a very long cat and mouse game (it already is a very long process).

Why doesn't the EU define some interoperability requirements that gatekeepers need to adhere to in the EU market? This would make it easier for everyone. I don't get why it always is just the talk about "open it up" - that would be a start in terms of interoperability, no doubt, but that isn't the solution is it?

twoodfin 8 minutes ago [-]
You put your finger on it.

And Apple is responding by not shipping features into the EU that it believes it will be forced to “standardize” and document for others’ use, like iPhone mirroring to Mac.

jjcob 2 hours ago [-]
The saddest part of this whole fiasco is that Apple itself is suffering from the lack of competition.

Apple Watch for example gets a huge boost from being the only wearable that integrates with iOS. But it has a lot of quality issues, and is by far the worst Apple product in my opinion. Apple would have a lot more incentive to improve it if they had to compete with other smart watches on a level playing field.

nonethewiser 47 minutes ago [-]
>The saddest part of this whole fiasco is that Apple itself is suffering from the lack of competition.

The Apple watch suffers in your scenario. Not necessarily Apple.

innocentoldguy 2 hours ago [-]
What quality issues have you experienced? I've owned almost every Apple Watch since their debut and have never had an issue with any of them.
anupj 2 hours ago [-]
Apple’s DMA “compliance” feels less like opening the walled garden and more like planting hedges around the new gate. The irony is, for a company obsessed with seamless user experience, they’re making interoperability as convoluted as possible, unless, of course, you’re using Safari.
mentalgear 9 minutes ago [-]
" I called this article "Apple Vs The Law" primarily in reference to the rule of law, about how it should be applied equally and fairly against all, no matter the size and influence of your company. I think some of these gatekeepers - above all Apple, do a lot to undermine this process, in some places genuinely damaging trust in democracy. Going out of their way to paint the DMA law and the EU as overstepping and extreme hurts its reputation, as does the invented rhetoric about it being the "great risk to privacy ever imposed to government" (China?), or that they're "acting without experts in the field". Similarly for the number of covertly funded and supported lobbying groups that they bring to regulators all around the world."
EMIRELADERO 3 hours ago [-]
All arguments invoking privacy and security coming from Apple when faced with loss of control over the iDevice software aftermarket should be discarded as nothing more than bad faith excuses.

Why am I being so absolutist? Well, because we know this to be the case thanks to the Epic injunction compliance brouhaha. Employee slack chats show quite clearly that the "scare screens" were deliberately worded in a way that would deter any users from pursuing the linkout payment option, while we now know that it was all a ruse to prevent that option from ever being competitive with Apple's 30% IAP, only for economic (monopolistic) reasons.

We now have court-affirmed precedent of Apple intentionally using privacy and security as a veneer for darker, anticompetitive motives. After that, there's not much more to honestly debate.

OkPin 2 hours ago [-]
This is fascinating and troubling. Apple’s presentation felt more like a marketing defense than a compliance discussion. Their claim that meeting the DMA “current interpretation” is “impossible” really stood out, it’s almost like they’re banking on legal ambiguity to stall real change.

I’m curious: if Apple and Google are using workshops as delay tactics, what’s the EC’s real enforcement power here? Are small fines enough leverage or do we need tougher mechanisms, like mandatory timelines or public transparency on third-party integrations?

jjcob 2 hours ago [-]
I think at this point we should change the law so that Gatekeepers aren't just required to enable competition, but are somehow forced to actually support competition.

I'm not sure how we could enforce that, but maybe the law could stipulate that a certain minimum percentage of users must use 3rd party app stores, or use web apps. They should pay a fine if less than say 5% of apps are distributed outside the app store, or if less than 5% of people use a 3rd party browser engine.

bzzzt 2 hours ago [-]
First they have to enable competition, you're saying they have to support it but seemingly you want to enforce it. Where does it stop? Should Apple just pay out a part of their profits to their competitors?

If a competitor wants market share they have to build a better service. Forcing users to go with a bad deal gets the incentives all wrong and is actually bad for consumer choice.

madeofpalk 6 minutes ago [-]
> If a competitor wants market share they have to build a better service.

Except when Apple ensures that it always comes out ahead when competing. It's not a level playing field.

Look at Apple Music vs Spotify - ignoring the self-preferencing iOS does to Appke Music, the App Store ensures that Spotify will always make less money than Apple Music. Spotify either has to hand over 30% to its competitor, raise its prices (and lose customers, while still paying its competitor), or just not offer in-app signups. Do you reckon Apple Music has to give away 30% of it's subscriptions?

It seems bonkers that the only option to have a competitive music streaming service is to make your own operating system or mobile phone. That's unhealthy.

itopaloglu83 48 minutes ago [-]
I think the EU started with the correct intentions. They saw a need to increase the competition in the digital marketplace and reduce the power iOS-Android duopoly has.

However, instead of defining the market rules, the process has been more about competitors and companies (who’re not happy with Apple’s success) trying to take a chunk of their business.

An iPhone is not a general computation device, it’s not an open ecosystem. Neither PlayStation, but there’s enough competition in the gaming console sector so nobody comes up with complains about not being able to install any app they want.

Edit: spelling and clarity.

ohdeargodno 1 hours ago [-]
> Forcing users to go with a bad deal gets the incentives all wrong and is actually bad for consumer choice.

Nice bad faith strawman, where'd you buy it ?

Apple is trying to have its cake and eat it too, selling off their devices as general computing devices and opening it partly to external developers, taking away a massive portion of profits and threatening them when it's not advantageous to them. The entire point is that you _cannot_ build a better service because Apple is blocking you.

Sony isn't getting this treatment for the PS5, despite qualifying well for being a gatekeeper, because there's no pretenses of being an open market.

If Apple wants out of this, then let them close down the App Store.

Fizzadar 3 hours ago [-]
I really hope the EU keeps up the pressure. The level of control the gatekeepers have is beyond ridiculous. Sure there’s the “take your money elsewhere” option but we’re at a point where that’s just not realistic to be a normal person. (My sons nursery for example requires an app that only exists on iOS/Android).

EU looks set to be the only big enough institution with any spine or willingness to take this on. Will probably take years if it ever happens due to all this legal dance bullshit, but I really hope they win eventually, even if it’s just for the benefit of EU citizens (of which I am, sadly, not).

christina97 3 hours ago [-]
The whole point of the gatekeeper designation is that they gatekeep access to things in such a way that you can’t simply take your money elsewhere. If you want to use a popular banking app, it’ll be available on exactly two platforms: iOS and Android.
celeryventure 2 hours ago [-]
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Aeolun 3 hours ago [-]
Starting to feel like it'd be more sensible to just have the EU fund an independent phone OS/Hardware. Export the hardware specs so everyone can build the hardware for it, then come preinstalled just like Android is doing now.
celeryventure 2 hours ago [-]
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semessier 38 minutes ago [-]
what is the effective tax rate for Apple in Europe last year?
nolok 4 hours ago [-]
Ah, the title point at something I said in an earlier thread that was misunderstood or I probably explained it wrong : the way apple played it, it was not about the actual regulation anymore, and anyone who kept arguing "but it's a bad regulation bla bla" where missing the point.

By playing it the way they did, with their public statement against the regulator, and half implementation clearly done to be non cooperative on purpose and all, they put themselves in a very different fight, now the question has nothing to do with this or that regulation, it becomes does Apple need to respect EU law to sell product in the EU. That's all there is to it anymore, by making it about compliance and who has a stronger grip, they forced themselves there; and it's obviously a fight the EU is not going to back down from (nor is it going to lose it).

I compare that to many moves from Meta, Google, Microsoft, ... Who played the same but knew when to back down and either do it or argue in a more court and legalese oriented manner.

I'm not sure why Apple leadership played it that way, maybe they have a stronger belief in the US administration ability to strongarm the EU into accepting a loss there, but at the point it's at, it has very little to do with the content of the regulation.

bitpush 3 hours ago [-]
Apple is very cunning when it comes to push back. In China they go along with no whining. In US and EU, they make a big deal citing "privacy" and the likes.

The only animating objective for Apple is money. Everything else is opportunistic

jjani 2 hours ago [-]
This is correct. Someone above commented this "Starting to feel like it'd be more sensible to just have the EU fund an independent phone OS/Hardware.". The sensible thing is much different; it's to start behaving like China, in the sense of "my way or the high way, and no you don't get to drag it out in our courts for years, we're not interested".
zelphirkalt 2 hours ago [-]
It would be a day of irony, if the CCP decides, that Apple in China should rather be owned by them, than a figure at Apple itself. A state owned company from now on. Imagine the outcry at Apple, when realizing they danced at too many parties at the same time.
rickdeckard 3 hours ago [-]
> I'm not sure why Apple leadership played it that way, maybe they have a stronger belief in the US administration ability to strongarm the EU into accepting a loss there

Apple is playing it that way because they are rallying their USERS against the EU. They want to create pressure from EU citizens against these EU regulations, and amplify their narrative also to US Apple users in political positions.

Unfortunately this strategy seems to work, there are already a few voices on how the EU taking offense with Apple's sole purpose of doing the best for its users, and that lawmakers try to force Apple away from this path...

qweiopqweiop 2 hours ago [-]
Not just their users, the US government too. They've successfully turned it into a geopolitical issue. Apple not being viewed in the same light as Microsoft in the 90s is one of the best marketing ploys ever seen.
rickdeckard 44 minutes ago [-]
Towards the US government they surely play a different narrative and emphasize on revenues/profits as well as their leadership position as US company being threatened.

Towards the users the narrative is never about revenue/profit of Apple, and never acknowledge their leading market position.

But the end user narrative also works for US government members with influential position but low subject-matter knowledge.

zelphirkalt 2 hours ago [-]
There should be a case against Apple intentionally misinforming people in the EU coming up next then. They must be taught a lesson that every step against the law costs them dearly.
saubeidl 3 hours ago [-]
All-time great read about Apple/EU conflicts: https://www.baldurbjarnason.com/2024/facing-reality-in-the-e...

From the conclusion:

> Normally when the EU regulates a given sector, it does so with ample lead time and works with industry to make sure that they understand their obligations.

> Apple instead thought that the regulatory contact from the EU during the lead time to the DMA was an opportunity for it to lecture the EU on its right to exist. Then its executives made up some fiction in their own minds as to what the regulation meant, announced their changes, only to discover later that they were full of bullshit.

> This was entirely Apple’s own fault. For months, we’ve been hearing leaks about Apple’s talks with the EU about the Digital Market Act. Those talks were not negotiations even though Apple seems to have thought they were. Talks like those are to help companies implement incoming regulations, with some leeway for interpretation on the EU’s side to accommodate business interests.

> Remember what I wrote about electrical plugs? The EU is pro-business – often criticised for being essentially a pro-business entity – and not in favour of regulation for regulation’s sake.

> If Apple had faced reality and tried to understand the facts as they are, they would have used the talks to clarify all of these issues and more well in advance of the DMA taking effect.

> But they didn’t because they have caught the tech industry management disease of demanding that reality bend to their ideas and wishes.

JoshTriplett 3 hours ago [-]
> If Apple had faced reality and tried to understand the facts as they are

When the EU attempts to legislate crypto backdoors, do you plan to say "If Signal had faced reality and tried to understand the facts as they are"?

saubeidl 3 hours ago [-]
That is a bad-faith argument and a false equivalency I will not engage in, lest I be warned by the mods for falling for obvious bait again.
madeofpalk 1 minutes ago [-]
Why is it a false equivalency, apart from "i agree with one law but not the other"?
JoshTriplett 3 hours ago [-]
It is an argument made in good faith.

Companies and individuals should fight against bad laws. And a press campaign is a legitimate, and sometimes effective, tactic for doing so. Different people may disagree about which laws are good or bad; I fully expect, for instance, that more people support the DMA than would support crypto backdoors. But it seems shortsighted to suggest that those who think a law is wrong should simply accept it anyway, rather than fight tooth and nail against it.

a2128 3 hours ago [-]
They're happy to be quiet and comply with Chinese laws even if they're wrong[0]. How is a requirement to stop giving your own products an unfair competitive advantage a bad law? It's only bad when you see it from the perspective that you'll lose a lot of money.

https://9to5mac.com/2022/11/09/everyone-option-airdrop-10-mi...

pyrale 3 hours ago [-]
> It is an argument made in good faith.

Then I suggest you rework your "good-faith" discussion methods.

You're answering a poster who explained how companies are onboarded to new regulation with a gotcha question about a law that isn't voted yet.

JoshTriplett 2 hours ago [-]
I'm answering someone who said that the response to being "onboarded to new regulation" should be to "face reality", rather than fight it and try to stop it. Whatever level of tooth-and-nail fighting you'd expect someone to do in response to a law you do think is wrong, it's reasonable think someone would wish to do in response to a law they think is wrong.
pyrale 2 hours ago [-]
You're missing the point. A law in the process of being voted is up for discussion and political involvement.

Once the law has been voted, you can still complain about it, but it is not wise to use the talks given to you by the regulator in order to help you adapt to new regulation as a soapbox for your complaints. That will burn goodwill with the regulator and make them discard any legitimate feedback you might have.

Or, in short, lobbying parliament is fine, trying to strong-arm regulatory bodies is not.

saubeidl 3 hours ago [-]
In that case, I would recommend you read the article.

It's not just fighting a bad law. It's fighting the very foundation the EU is built on and that has guaranteed peace in Western Europe since the end of WW2.

Apple might not get this, because they don't have an understanding of European history. But that lack of understanding is exactly why they keep getting their nose bloodied in Europe.

3 hours ago [-]
ankit219 3 hours ago [-]
> Unintentionally installing something from the app store is all good though, because App Store review absolutely ensures that nothing could go wrong, that there's no scam apps, and more than makes up for the web's "orders of magnitude" stronger sandboxing, more stringent permissions model, and better phishing prevention. And so, web apps logically require a convoluted 4-step process including "share" and "add to homescreen" to locate the install button, meaning that all but the most technical users can't find it.

Written with sarcasm.

I am sorry but the argument that an app store and browser are comparable in terms of amount of spam is a deluded take. The core argument seems to be that since app store allows installing anything, so should browsers. The kind of changes that would benefit a smaller % of smart population, to the detriment of anyone else who can be convinced by a text to download any kind of content on their phone. The ones who push it would want it, but these are the kind of "features" on android that prevents me from giving my parents an android phone.

celeryventure 2 hours ago [-]
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pyman 3 hours ago [-]
Note: I know some folks working in big tech won't like this comment, but it's time we talk about the elephant in the room.

Tim Sweeney is the only billionaire and computer scientist who's actually fighting against inequality. The big difference between him and folks like Bill Gates, Elon Musk, Larry Page, and Marc Benioff, is that while those billionaires talk about universal basic income to make up for the mass layoffs their tech is going to cause, Tim's out there fighting monopolies, hiring people, building tools for developers, and making games. That's why his HQ isn't in San Francisco. He's the only one who hasn't been brainwashed by VCs or sold out to greed.

He speaks for millions of computer scientists who don't live in the Valley and are using their knowledge of maths and physics to build things that help people, not hurt them. Because let's be honest, a future where billionaires keep getting richer and computer scientists are out of work, scraping by on UBI, begging billionaires for $10 more bucks a month, is a feature no one wants. And when I say "we" I mean myself, my colleagues, and all my students.

Tim, thank you. You inspired a whole generation. Keep fighting against Apple, Google and corporate greed!

Inequality matters.

scheeseman486 3 hours ago [-]
Tim doesn't want open platforms, all he wants is EGS to be able to exist within a walled garden. As long as he gets that, he's golden. If he wanted to support truly open platforms he'd be putting more money and time into helping develop Linux into a stronger contender for desktop and mobile and fighting against things like Play Integrity API, which are just another form of vendor lock-in.
pyman 2 hours ago [-]
That's your opinion, and I respect it. But let's look at the facts:

- He sued Apple and Google for monopolistic behaviour. He's been fighting for fair access and better deals for all developers, not just Epic Games Store.

- His fight's not about open source or open platforms, it's about fair access, lower fees, and giving developers more control.

- He speaks for millions of independent computer scientists who build games.

- He purchased 7,000-acre Box Creek Wilderness (about US$15 million), fought off a power company's attempt to run lines through it, and donated a conservation easement in 2016 so the land stays wild.

- He's actually walking the talk. While other billionaires post about saving the planet, he's out there buying forests to protect them.

scheeseman486 2 hours ago [-]
> He sued Apple and Google for monopolistic behaviour.

Meanwhile he doesn't substantially support the one option for computing that doesn't result in vertical control. He uses the tools that enable that control, rather than criticize their existence.

> He speaks for millions of independent computer scientists who build games.

Epic's apparent support for indie developers is marketing to grow his business. This isn't intrinsically a bad thing, but he isn't some golden saint. It also comes at the cost of catering to consumers, which is in large part why EGS has failed to gain traction beyond throwing free games at people in order to try to entice customers to their store. Key word: try. It hasn't worked.

> He purchased 7,000-acre Box Creek Wilderness (about US$15 million), fought off a power company's attempt to run lines through it, and donated a conservation easement in 2016 so the land stays wild.

Whatever. This is just billionaire philanthropy and $15m is a drop in the bucket to these people.

pyman 2 hours ago [-]
I'm not sure what your expectations are when it comes to billionaires. Tim's definitely not Linus Torvalds, that's for sure. But he's one of the few actually pushing back.
ekunazanu 2 hours ago [-]
I wonder what you think of Gabe Newell then
charlesrobertd 3 hours ago [-]
Bill Gates said that as countries get wealthier and automation replaces workers, UBI might become a viable option.

This is the same person who told OpenAI he'd invest between 1 and 10 billion of his company's money if they focused on ChatGPT and speeding up the development of autonomous AI workers.

leosanchez 3 hours ago [-]
> billionaires keep getting richer and computer scientists are out of work

Not just computer scientists right ?

pyman 3 hours ago [-]
Yeah, this affects everyone who isn't rich. Some billionaires are even running UBI trials, fully aware that the tech they're building or funding is going to cause social chaos:

https://www.bloomberg.com/news/articles/2024-07-22/ubi-study...

charlesrobertd 3 hours ago [-]
Why are billionaires doing this instead of governments? It doesn't make sense.

Governments are supposed to protect workers, regulate industries, and make sure technology benefits everyone. Looks like billionaires and VCs who love monopolies are building the future on their terms.

scotty79 3 hours ago [-]
They don't want to get eaten. We already had symbolic real assassinations of CEOs. It's only a matter of time. You can call it savagery, but you also can call it economics.
pyman 2 hours ago [-]
Politics is funded by the rich. It's the only way to win an election. Just like a VC investment is the only way to build AI.
3 hours ago [-]
FirmwareBurner 3 hours ago [-]
>those billionaires talk about universal basic income

Because they don't expect that UBI money to come from their profits, but from the taxes paid by the working class.

They're just cosplaying socialists to score brownie points like they did with rainbow flags in the past, knowing it will be on other people's money, and it's all performative.

Edit: @pyman

>My biggest fear is that UBI can turn into a tool for control,

CAN?! It WILL be. The same way state pensions in Europe are used by the government for control of the population. "Vote for me and I increase your pensions. Step out of line and I cut off your pension and make you homeless like we did to that German woman protesting against the government."

EU isn't regulating AI for the good of the people, it's regulating it for control since they don't want to leave the freedom of speech and the freedom of opinion to entities they can't control that can tell people opinions that are not state approved.

pyman 3 hours ago [-]
My biggest fear is that UBI can turn into a tool for control, give people just enough to survive, to eat, keep the lights on, and afford some AI tokens to stay productive in the system.
LoganDark 3 hours ago [-]
This sounds similar to the welfare trap: https://en.wikipedia.org/wiki/Welfare_trap
scotty79 3 hours ago [-]
> The same way state pensions in Europe are used by the government for control of the population.

It seems the other way around that governments need to bend backwards to the will of pensioners to get elected.

b0a04gl 3 hours ago [-]
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